RETAIL SPACE: Mara Hoffman Flagship, SoHO

MFA 1, Studio 3, 2022

The following project is a design proposal for ethical, luxury retail brand Mara Hoffman. The goal was to create a bright, playful space using primarily upcycled materials that work to highlight the bold, vibrant clothing pieces Mara Hoffman is known for.

Program Highlights: The ground level includes custom clothing displays for brand staples and seasonal pieces. The second level is dedicated to the brands year round display of resort wear. A photo studio, also on the second level, serves as the location for brand photoshoots, as well as a customer experience helping to increase foot traffic to this new brick and mortar location.

Programs Utilized: AutoCad, Photoshop, Adobe InDesign, Sketchup, VRay, Enscape

Storefront: MH & You, Shop the Window
From Front.png
Custom Cash Wrap: Wavy design taken from Hoffman's signature dress design
Custom, arched display niches.
Left Built In Display angeled.png
Under stairs 2.png
Under stairs 1.png
top of stairs.png
blue room angeled more.png
Photo Studio side.png
Studio Back Wall.png
Living Room.png
Ground Floor
Second Level
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Screenshot (4422).png
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